Client partnerships just got stronger

For more than 15 years, JR has worked closely with businesses to grow their brands through customer and industry insight. Over her career she has worked with both Fortune 500 brands like Thomson Reuters, GE, NASA and OLG, and local Toronto startups.

Reunited (and it feels so right)

Years ago, she worked closely with our general manager, James McNab, at the Omnicom-held interactive agency Critical Mass, where they successfully led the new business division, winning awards and clients such as Luxottica and PC Financial. JR holds an honours B.A. in business administration from Wilfrid Laurier University and attended the international marketing program at the Institut de Formation Internationale in Rouen, France.

At the heart of this director is a human

When she’s not at Totem, she’s spending time with her two adorable kids, good-looking husband and very fat furry cat, or she’s volunteering in her community. She enjoys travel, pollinator gardening, wine chugging, reading and long walks in the park.

Follow JR on Twitter.