As the digital landscape continues to expand, mapping out a strategy that works is crucial. It comes down to understanding the evolution of technology, where your audiences are and how to connect it all.

In our latest video, Totem’s Director, Digital, Charles Lim pins down what brands need to know about what a digital strategy is and how it can benefit the overall business and improve the bottom line. Keeping up with modern technology can seem daunting, but Lim explains how leveraging it can create and maintain valuable connections between brands and their customers.